If you carrying your water bottle everywhere, shouldn't it look good with your outfit?

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The water bottle brand bubba came to Atypikal for a major brand refresh, looking to connect with a new, style-savvy audience.

 

In a world of beige water bottles, we saw an opportunity to treat hydration as a fashion accessory. I helped develop the creative platform, shape the brand persona, and craft a distinct tone of voice. I also played a role in planning the campaign shoot in LA.

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Next, the new brand voice got to strut its stuff: I wrote web copy, emails, and product copy for all the new SKUs across retail platforms like Target and Amazon. Check it out here—and maybe treat yourself to a bubba while you're at it. We all need to hydrate more.